handyman hookups blog

But first... what is a "handyman hookup"?

HANDYMAN HOOKUP (N):

Definition: Helpful, handy pieces of information that will hook you up with the right tools you'll need to grow and scale your agency.

How to Productize Your Digital Agency
What is productization? According to Investopedia: "When something has been productized it means that it has been taken from a raw[...]
8 Step Perfect Project Lifecycle for Your Digital Agency
6 Minute Read ... Congratulations. You’ve done it! You’ve made the sale! The hard part is over!Right?Wrong… The fun has only just[...]
The #1 Pricing Model for Your Digital Agency
3 Minute Read ... What is the perfect pricing model for your digital agency?Ask 5 people and you’ll get 5[...]
How-To Pick the Best Niche for Your Digital Agency
7 Minute Read ... Choosing a niche is a crucial first step in forming your agency, but it's a risky move[...]
How to Attract Your Ideal Customer Avatar
6 Minute Read ... A customer avatar is your ideal client, the perfect person for your agency to help. It’s[...]
Vision Statement Value – Why Your Digital Agency Needs One
3 Minute Read ... When you’re in the early stages of developing your agency you tend to focus on one thing:[...]
Process is Bad
3 Minute Read... Processes are bad. Wait, what? Hasn’t everybody been telling you just the opposite this whole time? It’s[...]
Should Your Digital Agency Niche Out or Be a Jack of All Trades?
4 Minute Read ... One day you had the brilliant idea to start your agency, kudos! But here’s the thing,[...]
Facebook Groups: You Get Out What You Put In
4 Minute Read... There are more than 2 billion active monthly Facebook users.More than one billion of them use Facebook[...]
The Interview Questions Your Agency is NOT Asking
3 Minute Read... Ever hired an employee that didn’t live up to expectations? Or didn’t mesh with your company culture?[...]
Social Selling Tips for Digital Agencies on LinkedIn
5 Minute Read... Are you struggling to build a pipeline of quality leads? Wondering how LinkedIn can help? With the[...]
3 Ways to Improve Your Brand Positioning
3 Minute Read ... Brand positioning is where you stand in the mind of the consumer. In other words this[...]
Best Management Practices for Digital Projects MASTER POST
10 Minute Read... Behind every good agency is a set of damn good project managers. Without their dedication and hard work,[...]
How Digital Agency Experts Generate Traffic
​3 Minute Read... Traffic generation can be a tricky topic to master. One day you may get flooded with traffic and[...]
22 Topics for Your Agency’s Evergreen Emails
5 Minute Read... Evergreen content means you can create once and use it forever. Every couple of months you’ll want to[...]
6 KPIs Your Digital Agency Should Be Tracking
5 Minute Read... Blue Cheese. Cats. The President. KPIs. What do they all have in common? You either love them or[...]
10 Marketing Tools to Increase Your Agency’s Website Traffic
7 Minute Read... Driving traffic can be a magical mystery ride sometimes. Where is this influx of visitors coming from and[...]
6 Surprising Lead Harvesting Techniques That Actually Convert
6 Minute Read... So you’re getting a steady flow of traffic to your site, that’s great! Except… It doesn’t mean much[...]
8 Traits Every Successful Agency Owner Must Have
4 Minute Read... US Trust studied individuals with assets of at least $3M and found that 77% of the individuals[...]
How to Position Your Agency For Higher Profits
3 Minute Read... Your agency’s brand positioning is similar to a vortex. When a vortex is first beginning to form[...]
The Ultimate Digital Agency Proposal Checklist
2 Minute Read... A good proposal can put you on the fast track to success. A bad proposal can leave[...]
Is Your Agency Guilty of Making These Pricing Mistakes?
2 Minute Read ... As an agency owner, it’s easy to get discouraged and frustrated with pricing. When a prospect[...]
Best Management Practices for Digital Projects 7 & 8
3 Minute Read... As your agency grows and scales you’re going to hit more bumps in the road and make[...]
Best Management Practices for Digital Agency Projects 5 & 6
3 Minute Read... Welcome to the Best Management Practices for Digital Projects Part 3. This series was created to help make[...]
Best Management Practices for Digital Agency Projects 3 & 4
4 Minute Read...  Welcome to the Best Management Practices for Digital Projects Series. It’s no secret that running digital projects[...]
Best Management Practices for Digital Agency Projects 1 & 2
4 Minute Read... We all know that running a digital agency and its projects pose its own set of challenges. How[...]
The Ultimate Guide: Agency Hiring
10 Minute Read... Hiring for your agency can be scary, time consuming, and ultimately a big waste of time if you[...]
How to Eliminate Follow-Up Failure
4 Minute Read... I recently had the pleasure of speaking to an elite group of business leaders at my chamber of[...]
How to Raise Your Agency’s Prices
3 Minute Read...Do you ever feel like you don’t charge as much for your services as you should be?Well, that’s[...]
To Scale or Not to Scale?
4 Minute Read...I recently met with a new client who is approaching the 100 employee milestone. We got to talking[...]
How to Create an Award Winning Culture for Your Digital Agency
4 Minute Read...Having an amazing company culture isn’t just about keeping snacks in the break room and putting a ping[...]
3 Tips to Increase Your Agency’s Email Open Rates
3 Minute Read... Emails are a tough subject because there’s no secret formula when it comes to crafting an email and[...]
How to Get More Leads for Your Agency from LinkedIn (for free!)
4 Minute Read...Even if you think LinkedIn isn’t for you, I’m here to tell you it is. LinkedIn is where[...]
4 Pricing Tricks to Increase Sales for Your Digital Agency
Pricing your digital services can be challenging, confusing and complex. You can get so lost in the strategies, structures, and[...]
How to Create the Perfect Digital Agency Proposal
When you first started your digital agency you probably did a lot of work for friends, family, and to receive[...]
How to Prevent Scope Creep in your Digital Agency
Scope creep can single-handedly kill your project profits and timeline. So how can you kill scope creep before it kills[...]
10 Uses For Automation That Can Push Your Agency Through Its Glass Ceiling
We've just about heard it all at this point: "Our agency has been doing well for years without automation." "We're[...]
Kill Scope Creep Before It Kills Your Digital Agency
Picture this: you're in full swing with a very promising client, 3 or 4 weeks into your 90-day project. You[...]
8 Ways to Make Follow-Up Failure Disappear
We've all been there. We take business cards and they get lost, we shake a hand and don't catch a[...]