There are tactics you can use to know how to price what you are worth but also not price yourself out of the game. Pricing is critical. It can either get you the new client or not. Check out these tactics and see how your pricing can bring in new clients.

If you want to be a thriving agency that rises up by having competitive and accurate pricing, check out these Value Tactics

They rated identical wines differently, saying the more expensive one tasted better and was more enjoyable. The pleasure center in their brains even showed more activity when they were drinking what they believed were the more expensive wines. This means that by setting a higher price, and following through on expectations, you can have happier and more satisfied clients. The key is that you must deliver on what you say you’re going to do because of the correlation between price and quality.

GoToWebinar says that over 40% of people who try their services upgrade to a paid version, and many software companies have conversion rates well over 60%. Having free trials gives consumers the impression that you’re confident in your services, which must mean they’re good.

Showcasing your best features and assets in comparison to your competitors pitfalls and shortcomings is a great way to rationalize a higher price tag. Alternatively if you’re the cheaper option you $4000 price tag won’t seem so bad when compared to your competitor's $7500 price. A potential drawback with comparisons is that you are telling customers, who were perhaps ready to buy from you, that there are other options out there. This could cause people who weren't intending to shop around, to look elsewhere. So be wise with your comparisons.

But if you mention that it includes 90 days of membership set up fees, ten customized graphics, and SEO optimization then it’s a $5000 package valued at $8500! (Wow what a deal!) Ultimately the “valued at” price is an arbitrary number since they’re getting it for a different price or completely for free. But consumers like deals and discounts because they like the idea of getting more than what they paid for.

Now this is best for discount pricing, but if prestigious pricing is the goal you may want to consider ending your prices in a 0. Take a look at any jewelry store, the original price is $500.00 while the discount is $359.99. Removing the cents altogether can be a strategic move to make if you don’t really need them. A package for $19.00 seems more expensive than a package for $19, even though they’re the same price. The longer the price appears, the more expensive it’s perceived to be.