How to Productize Your Digital Agency

What is productization? According to Investopedia: “When something has been productized it means that it has been taken from a raw or minimally developed idea and has been turned into a standard, fully tested, packaged, supported and marketed product.”According to Cambridge: “To make something into a product which can be sold.​”And according to Oxford University​:”Make or develop (a…

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8 Step Perfect Project Lifecycle for Your Digital Agency

6 Minute Read … Congratulations.  You’ve done it! You’ve made the sale! The hard part is over! Right? Wrong… The fun has only just begun. Managing digital projects is no easy task, they present a unique set of challenges that you don’t face anywhere else. If handled correctly, you can wow your clients and develop lifelong relationships. If you mess…

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The #1 Pricing Model for Your Digital Agency

3 Minute Read … What is the perfect pricing model for your digital agency? Ask 5 people and you’ll get 5 different answers. It depends on a variety of factors such as your agency’s maturity, value proposition, service offerings, and target audience. (RELATED: I’ve boiled it down to the 3 M’s of Pricing. Learn what they are and…

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How-To Pick the Best Niche for Your Digital Agency

7 Minute Read …  Choosing a niche is a crucial first step in forming your agency, but it’s a risky move to make because the niche you pick will ultimately make you or break you.   Some niches are more profitable than others. Some niches have more demand than others. Some niches have more competition than others. As you can…

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How to Attract Your Ideal Customer Avatar

6 Minute Read … A customer avatar is your ideal client, the perfect person for your agency to help. It’s more narrow than your target audience. Your target audience is the entire group that you are trying to appeal too, but your customer avatar is the individual. This is important to remember because even when…

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Vision Statement Value – Why Your Digital Agency Needs One

3 Minute Read … When you’re in the early stages of developing your agency you tend to focus on one thing: becoming profitable. So, how do you get there? Sell more, work more, do more, try more, try harder, repeat. While all of those things are important when you’re in survival mode, it’s also important to remember…

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Process is Bad

3 Minute Read… Processes are bad. Wait, what? Hasn’t everybody been telling you just the opposite this whole time? It’s always document a process for this, automate a process for that. And now I’m telling you it’s bad? Hell yeah! Maybe I should explain more…. We’ve all been in that situation where a client wants a quick mock-up of their site,…

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Should Your Digital Agency Niche Out or Be a Jack of All Trades?

4 Minute Read … One day you had the brilliant idea to start your agency, kudos! But here’s the thing, you weren’t the first person to have that idea and you certainly won’t be the last. So how do you stick out amongst all the noise? How do you get people to recognize your agency’s…

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Facebook Groups: You Get Out What You Put In

4 Minute Read… There are more than 2 billion active monthly Facebook users. More than one billion of them use Facebook groups every month.  The total cost to start or participate in a Facebook group is $0.   So although Facebook Ads are important, they should only be one aspect of your marketing strategy. If you want…

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