CEO/Founder at Lee Goff, Inc – Your Marketing Agency Coach
Website Address: https://marketingagencycoach.com
The Biggest change in marketing that I see coming in the next 5 years is?
There is a digital Gold Rush on the horizon for our industry. There is not a CEO on the planet that is not aggressively investing in their digital infrastructures as a result of Covid-19. Time to prepare your agency for the massive amount of business coming down the pipe.
What was the biggest obstacle you had to overcome in your business?
Content creation & syndication process, a dramatically bigger process that I assumed coming into the coaching industry.
How do you and your company help out with a lead system and why is it important with a company?
Oh, it’s becoming even more and more important. A great, great example. As we’re moving forward, it’s gonna be the name of the game is going to be filling up your database full of those leads. And you have to have a simple to use but fully functional what’s called “close the loop” sales systems. And what that does is it allows you to harvest more leads from your digital assets like your Web site or whatever it might be. And, if you haven’t noticed, we’re going to be doing less and less events going forward and more digital lead driving so this is going to become even more important.
Can you talk about successful lead source?
It’s critical that you have a couple of two or three paid lead sources and a few organic ones, again, depending on the size of your business. If you’re an eight-figure business, that number is more like 15 to 20 proven lead sources. If you’re just breaking the seven-figure mark, it’s typically three to five lead sources. And the reason it’s such a big deal to have a few organic and a few paid is because you must have the ability at that level of revenue to turn the faucet on and off, and then of course organic is the cheap way and the highest converting lead. So you always want to build that out as well. But the name of the game is to make sure that you diversify your lead magnets. There are four critical components to a digital sales system. Mine was built specifically for marketing agencies, and you have to diversify your lead magnets based upon the pain points. And this is what I call a low hanging fruit. This will help you get more leads today by doing this one thing.
Can you briefly talk about the importance of putting in KPIs. How does that benefit the business?
It is absolutely huge. If you don’t know where you came from, you don’t know where you’re going. My marketing mentor told me that when you’re doing marketing right it has a beginning but it doesn’t have any end. That also applies to KPIs. Even if it’s just a couple of basic ones like how many leads you’re getting from Facebook and how much money you’re getting out of those leads, even if it’s very very basic, get it started, have two or three metrics. The eye-opening experience you will have from that in 60 to 90 days is business slashed, life-altering. So get out there and get that process started. Be patient with it. It will not be perfect at first, but it will evolve into a fine-tuned machine.
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