Marketing Buzz with Lee Goff from Your Marketing Agency Coach

Lee Goff
CEO/Founder at Lee Goff, Inc – Your Marketing Agency Coach
Website Address: https://marketingagencycoach.com


How do you define success?

When my students achieve their goals I achieve my goals.


What makes your company unique?

My past experience gives me a unique perspective on how to scale, grow, and possibly sell your marketing agency. Our real-world courses, programs, tools, tactics, and support groups are built with the aspiring agency owner in mind. Our programs shave years off of their agency’s success journey.


Who in the industry inspires you and why?

Clate Mask – strong steady leadership and I have known him for years. He and his C-level team mentored me and my leadership team at GetUWired. Troy Dean – I like his approach to coaching WordPress consultants.


What is a tip for success that you would provide someone in the same industry?

Pick a specific direction for your agency and productize ASAP. The future of our industry is in productization and the sooner you can adopt a productization pricing model for your niched out agency, the sooner you will break through the 7/8 figure mark.


What is Your Marketing Agency Coach?

I specializing in servicing digital and marketing agencies. I sold my agency and it was one of the most sought out marketing automation agencies in the country, possibly the world. Now I coach marketing agencies to help them achieve what I did at my agency and I’m hoping to help them achieve what I did but dramatically faster with a lot less stress.


What has been so successful in your process?

I’m a serial entrepreneur. So I have multiple businesses and so they’re actually two different answers to that question. In my agency, the one I sold in 2016, we hyper-focused on our target audience being the small business owner looking to optimize their systems and processes with digital. Now I’ve taken that same mindset and learned the lesson from my agency and hyper-focused my target audience into servicing digital agencies. A very similar path but a different answer on this side. What I’m doing is I’m generating a ton of content hyper-focused after my target audience and I’m building a base, laying a foundation, and I get tons and tons of requests. I’m selling thousands of books and products and programs across the world. I love giving back to the community that has served me so well for the past 18 to 19 years now.


What has been the biggest change in marketing over the past few years?

At the top of the list, it used to be called web marketing. Then it went to Internet marketing and now it is called digital marketing. It went from where everything you did was basically a kind of a PowerPoint presentation to artificial intelligence and the automation capabilities small business owners have today. They can legitimately compete against Fortune 500 companies. It’s a wonderful wonderful thing.


Tell us a little bit about what you’ve done for your clients in a post-COVID environment.

For all of my one to one coaching students, I actually deferred all payments for three and a half or four months for all of them to help the cash flow. I can’t do as good as a car loan or whatever but I do what I can. I have also been giving away some free courses and things like that. In times like this, I have found it’s better to do moral compass marketing. Just do the right thing. right now.


 

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