Each week on “Marketing Champions,” our host sits down with experts within the community to discuss all things advertising and marketing. This week, Lee Goff and Mike White spoke with Alex Alexander from KCo Ad Agency.
VP at KCo Ad Agency
Website Address: https://www.kcoad.com/
What services does your company provide?
How do you define success?
What is the mission of KCO Ad Agency?
The mission purpose would obviously be to provide ROI to the client but for us, we started out as a full-service agency, TV, radio and print. Over a decade ago Kelly, who is the actual founder, created the agency, and in 2015 we kind of transitioned into the digital space. Now digital is over 80-percent of everything we do.
What’s a good way for companies that have just started during COVID to develop new business?
Well, it’s a multipronged question. I got a lot of interest questions and my advice would be to niche out and get your products in place. A lot of times we don’t have the six months that it takes to do that. We need leads now. I’ll tell you right now the number one thing that anyone can do out there is diversify your lead magnet.
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