fbpx

Marketing Champions with Bob Gold from Bob Gold & Associates

 

Bob Gold
Founder, CEO & President at Bob Gold & Associates
Website Address: www.bobgoldpr.com


What services does your company provide?

Public Relations


What makes your company unique?

Guaranteed Results, not promises


How do you define success?

We have client specific KPIs


What are your three favorite marketing software that you use and why?

Meltwater, CoverageBook, Quickbooks


What does your company slogan, guaranteed results not promises mean?

All businesses need to evolve. Traditionally, when you hire a public relations agency they say we’re going to work really hard. That’s just not copacetic in this day of clear ROIs and KPI ads. What we put in every contract is our scope of work and the guaranteed results, the minimum guaranteed results, you can expect for what you’re buying. Surprisingly, it’s pretty rare.


If you were to start all over what would be the two positions you would hire first and why?

That’s really important. I think the good news is, it’s been my own company. The bad news is, it’s been my own company. I’ve had no partners that could bring new expertise to share or divide into that. Something I did this year is I gave 5 percent of my business to two of my most senior employees, so they are now effective partners and they are taking 5 percent of the first dollar in, not 5 percent after profits. As a result, I’ve got two partners that I just made in-house.


What’s a tip you have for people going into PR/marketing?

First and foremost, what I like to tell everyone is all business is the business of relationships. If you’re not managing relationships, you’re not managing your business.


 

BluHorn Media Planning and Buying Software Is an affordable, easy-to-use tool that advertising agencies, media buyers/planners, and digital media directors and strategists use to plan media, buy media, analyze media, report media, and reconcile programmatic, digital and traditional media buys. BluHorn integrates with Nielson, Comscore, BluHorn Programmatic (powered by Centro), and QuickBooks; saving you time and money. While other tools on the market like MediaForce, GaleForce Digital, Advantage, Strata, and FreeWheel may require contracts, BluHorn remains a cost-effective solution with no contract requirements. Enjoy a 14-day risk-free trial of BluHorn Media Buying software today at BluHorn.com

Close Menu