3 MINUTE READ …
Brand positioning is where you stand in the mind of the consumer. In other words this it is what separates you from your competitors and what you’re associated with when your target audience thinks of you. Regardless of the efforts you take, your brand will form some type of image or position in your targets audience’s mind. It could be good or bad, positive or negative. So don’t let your brand image fall by the wayside, let it work for you and not against you. In this blog article, I will show you how to create a perception.
3 MINUTE READ…
Your agency’s brand positioning is similar to a vortex. When a vortex is first beginning to form it’s small and relatively weak but as it grows in size it strengthens its pull. Eventually, it’s so strong and powerful that it pulls everything in its grasp right into the eye of the storm. The bigger and stronger your agency’s brand becomes the more it will pull in prospects. In this blog article, learn how the stronger your brand positioning is the more valuable prospects will view your agency to be.
6 MINUTE READ …
A customer avatar is your ideal client, the perfect person for your agency to help. It’s more narrow than your target audience. Your target audience is the entire group that you are trying to appeal too, but your customer avatar is the individual. This is important to remember because even when you’re marketing to a large audience you’re ultimately speaking to a single person.In this blog article, you’ll discover that if you’ve been positioning your brand well you’ll also likely see some overlap between your demographics and best customers.
RECOMMENDED READING
Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media. Reading this book will totally give you the right perspective on Brand Positioning
