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Welcome to the Pricing course of the Agency Success Roadmap Coaching Program. Here you will learn how to raise your prices with the 3 Ms of Pricing: Increasing your MARKET Value, growing the MATURITY of your agency, and changing your pricing MODELS for different services.

  • To get started, first download your Pricing workbook PDF by clicking the green button below. Then, scroll down the page and watch each video with your workbook open, pausing in between to complete your homework before you move on to the next video.


We understand everyone has different workloads, so we mapped out a couple of schedules to help. Below are suggested timelines to complete this course in a day, one week, or two weeks so you can choose which suits you best.


The #1 Pricing Model for Your Digital Agency


What is the perfect pricing model for your digital agency?

Ask 5 people and you’ll get 5 different answers.

It depends on a variety of factors such as your agency’s maturity, value proposition, service offerings, and target audience.

In this blog article, I walk you through the steps of the “perfect’ pricing model.

pricing strategy mistakes


As an agency owner, it’s easy to get discouraged and frustrated with pricing. When a prospect rejects you because “you’re too expensive” your initial reaction may be to drop your prices. Listen to me loud and clear though, don’t do it! That’s a terrible approach. If you are providing world-class services then you should price accordingly, and it’s okay if that scares some people off.

In this blog article, you’ll discover just because you’re too expensive for them doesn’t mean you are too expensive for everyone.

Pricing your digital services can be challenging, confusing and complex. You can get so lost in the strategies, structures, and systems that you want to slap a barcode on it and call it a day. I mean how do you price digital products and services? There isn’t some manufacturing plant with fixed overhead costs and shipping to factor in. In thisblog article, I talk about the 4 pricing tricks to increase your sales.


Most business owners started their company because they wanted more freedom—to work on their own schedules, make the kind of money they deserve, and eventually retire on the fruits of their labor.Unfortunately, according to John Warrillow, most owners find that stepping out of the picture is extremely difficult because their business relies too heavily on their personal involvement. Without them, their company—no matter how big or profitable—is essentially worthless.

This book helps you set up your agency so it can thrive without you.

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