Key performance indicators
agency blueprint online course
How can tracking and split testing your data allow you to
BREAK THROUGH YOUR GLASS CEILING?
Hi, I'm Lee. And I'm in business to do ONE thing: serve you. And that means I can show you how to test and track all of your data to give you clarity, focus, and a fulcrum point to reach maximum effectiveness and efficiency in your agency.
SO, WHAT EXACTLY ARE
PERFORMANCE INDICATORS
AND WHY DO THEY MATTER TO ME?
Performance Indicators are quantifiable measurements used to evaluate a company’s success over time. These are values such as inventory turnover, COGS (cost of goods sold), revenue growth rate, cash flow forecast, relative market share, etc. Every industry and every stage of business needs to use different performance metrics to accurately gauge its success. So, how do you determine which ones to spend time on and where do you even start?
I developed the agency performance indicators course to tell you everything you need to know when it comes to measuring your agency’s growth and success. We’ve narrowed it down to three easy categories that work specifically for digital marketing agencies. This way you won't have to waste your precious time guessing.
IF YOU KNOW ME AT ALL,
YOU'LL HEAR ME SAY THIS A LOT:
IF IT'S NOT BEING TRACKED,
IT'S NOT HAPPENING.
IF YOU DON'T KNOW WHY YOU'RE SUCCEEDING,
YOU CAN'T REPEAT IT.
So, where do you even begin?
EXPENSES
You must know where every penny is going by diligently recording everything you spend your money on. This will allow you to cut an estimated 5-10% off of your expenses. With a detailed record of your expenses, you’ll be able to see what’s really important and what isn’t.
REVENUE
This doesn’t refer to how much money came into the bank account at the end of each month. This means knowing where the money came from, how it got there, and how you can get more of it from the same or a similar well. You need to know how much came from residual income, project work, referral fees and pass through project work.
CUSTOMER
ACQUISITION COST
Try not to think of this as an expense. Instead, CAC refers to finding leads, closing those leads, and then creating paying customers. This should be at the top of the list if you’re thinking of scaling or selling your agency. Your success will be determined by how much it costs you to get business in the door. This is much more detailed than simply throwing it in as a line item under the expenses category.
INCLUDED IN THIS COURSE:
Key Performance Indicators Workbook,
Lecture Videos,
Customer Acquisition Cost Tracking Spreadsheet,
Revenue Tracking Spreadsheet,
Department Payroll Breakdown Tracking Spreadsheet,
Expenses Tracking Spreadsheet,
Top 50 List of Performance Indicators,
Performance Indicators Homework Guide, and so much more.
What OTHER AGENCY OWNERS ARE SAYING:
"With Lee's guidance, we've made changes that increased sales, production, overall employee happiness AND simplified my own position!"
Chris Williams
- CEO/Founder at WideNet Consulting
"Thank you for putting together a program that finally puts real world and practical content all in one place from someone who's been there."
Paul Barnes
- CEO/Founder at MyAccountancyPlace
"So I'm reinforcing my brand, and I'm creating raving fans that I wasn't creating before because frankly, I allowed myself to fall to the wayside.... He's a good ol' boy, who helps you get good ol' results!"
Ted Miller III
- CEO/Founder at TrainingMastery3
LEARN HOW TO test and track your success
TO MAXIMIZE YOUR EFFECTIVENESS AND EFFICIENCY
Get access to our hiring course by clicking the button below. Your course comes with a DBA online membership, comprehensive lecture videos, a detailed workbook, customer acquisition cost spreadsheet, expense tracking spreadsheet, department payroll breakdown tracking spreadsheet, list of top 50 agency performance indicators, and so much more.
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What OTHER AGENCY OWNERS ARE SAYING:
“When I wanted to shake up my business and take it to a different place, I knew that there were systems and processes I needed to put in in order to reach the markets I wanted to work with. There was only one person in my mind to go to and that was Lee Goff.”
Emerson Brantley
- CEO/Founder at Web3Direct
“Lee really helped me understand lead harvesting… and also helped me to develop a sales funnel. In the past, it was more of a haphazard format, but he really helped me structure that so that I can close more deals… and that’s the name of the game.”
Nina Hershberger
- CEO/Founder of MegaBucks Marketing
"Lee really rolled up his sleeves and jumped into the trenches... there were a lot of numbers and metrics floating around our business, Lee allowed us to drill down to which numbers are important, some you may not be thinking about."
Lamar Tyler
- CEO/Founder at Tyler New Media
Lee Goff
Creator of
Key Performance Indicators - Agency Blueprint
A BRIEF HISTORY...
Since founding GetUWired in 2003 in Lee’s upstairs bedroom, GetUWired has helped thousands of business owners around the world break through the glass ceiling and live the lives they deserve — making more money with less work and having more time for all the things they love. Lee is living proof that his formula works.
At GetUWired, Lee and his leadership team won the following Awards: 2012 Technology Partner of the Year, 2013 Infusionsoft Innovator of the Year, Top Company Culture – Entrepreneur Magazine in 2015, and Infusionsoft Elite Business of the Year Finalist in 2015. Some of GetUWired’s top clients also were the Ultimate Marketer of the Year Winners in 2012 and a finalist in 2014.
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90-DAY 100% MONEY BACK GUARANTEE
You are fully protected by our 100% Money Back Guarantee. If within 90 days of making your purchase, you haven't gotten what you spent on this course, we will personally work one-on-one with you until you do. No gimmicks. We are real people with real concern for our prospects and their agencies. We mean it when we say that we're in business to do 1 thing and 1 thing only: serve agency owners like you.