Best Management Practices for Digital Projects MASTER POST
10 Minute Read... Behind every good agency is a set of damn good project managers. Without their dedication and hard work, there would be no projects, no clients, no agency! But…
How much of your time gets eaten up by deadly scope creep? Has a client ever requested a major change to their project after you were already neck deep in work? How do you say “no” and still save the relationship with the client?
How do you keep your clients and your service department on the same page?
As I am sure you already know, there are thousands of moving parts to managing a digital marketing project. Managing a digital project creates a unique set of problems that offline
projects do not encounter. For example, expectation levels are extremely difficult to define.
With virtual products, the client cannot physically hold or walk through it with you. If you build a house, the client can physically walk through the house, touch the countertops. There’s a “WOW” moment when you deliver a new house to a client. With a digital asset, there’s nothing to physically walk through or touch. And what’s worse, for people who aren’t familiar with the virtual world, they perceive everything digital to be “easy,” so they ask for outrageous things that would never be asked for in the physical project management world.
You must have a strict project management process that ensures proper signoffs from the client, strict guidelines for the project managers to follow, and knowing when to escalate to management or present change orders if something happens outside of those guidelines. All of these can be moments in a project lifecycle that can either cause major problems and maximize scope creep in your projects, OR create happy clients and a happy and productive sales department.
10 Minute Read... Behind every good agency is a set of damn good project managers. Without their dedication and hard work, there would be no projects, no clients, no agency! But…
3 Minute Read... As your agency grows and scales you’re going to hit more bumps in the road and make more mistakes, it’s inevitable and it’s a part of growing…
3 Minute Read... Welcome to the Best Management Practices for Digital Projects Part 3. This series was created to help make you and your project managers lives much easier (and your…
4 Minute Read... Welcome to the Best Management Practices for Digital Projects Series. It’s no secret that running digital projects comes with a unique set of problems. Communication can be difficult,…
4 Minute Read... We all know that running a digital agency and its projects pose its own set of challenges. How do you set expectation levels when you're not delivering a…