AGENCY SUCCESS ROADMAP
INDIVIDUAL COURSE LIST
Sometimes you just need a little help...
12 Courses Created to Solve Specific Agency Growth Hurdles
10 STEP NICHE PROCESS
Why is it such a big deal to find your niche? Ever heard of the phrase “History always repeats itself”? Well, it is true. Struggling with focusing on one niche? You are not alone! Everyone wants to be a “One Stop Shop”, but the riches are in the niches! In this course I will go through our 10-step niche down process and explain why it is CRITICAL to find your niche ASAP with your agency.
So, what is Productization and why should you care about it? Productization is a key strategy in creating and running a service-based business. This course will demonstrate our “Productization - Object-Oriented Pricing Model”. When this model is in place, your clients can dream and build whatever solution they want. This course will show you how to get out of the weeds, and get in the driver’s seat.
PROPOSAL DELIVERY SYSTEM
We all know that not every proposal is created equally. The truth is, they shouldn’t be. For your agency to be crushing it, every proposal must be customized, but you don’t want to write the thing from scratch every single time. This course goes module by module into each section of a customizable proposal template that will land you big projects light years ahead of your competition.
Engagement of a prospective client can be intimidating at times, but it does not have to be. This course shows you how to increase your confidence, how to "Break the Ice" through your elevator pitch and sales deck delivery. Learn the basic tools to engage prospects, determine interest level, vet on pricing, and establish a rapport. After completing this course, you are ready to sell!
Many agencies struggle with Lead Harvesting. Have you ever heard the phrase “you reap what you sow”? My Lead Harvesting techniques show you precisely how to bring that wise old adage to life for your agency with tried and true methods. Without a good Lead Harvesting Framework in place, your results will probably never reach the heights you’re capable of.
Traffic generation can be a tricky topic to master. One day you may get flooded with traffic and the next day, crickets The key to good traffic is quality over quantity. In this course, you will learn to to pay for traffic wisely. Learn how to put your money where the quality leads are rather than spending tons of money on leads that have no intention of buying from you.
Agency Leadership determines agency culture and all successes and failures ultimately come from culture. So, when it comes to how you make your living with this agency, how do you want to set the culture? This course will show you how to loosen (that’s right!), not tighten, the reins and empower your employees to make decisions with confidence. When Leadership is properly structured and knows their values, all processes and moves made come from that.
Consistent performance in your agency, across many categories, comes down to a standardized project management system. Learn how to manage your projects in such a way that helps kill scope creep, keeps your clients happy, and amazed by your services and staff. Ultimately, good project management makes life easier on you and your team. This course covers an 8-step project management system that is guaranteed to set the proper expectations for projects every time!
SALES & MARKETING AUTOMATION
Learn how to scale your agency by driving leads, harvesting leads and then converting them into happy paying clients - all done with automation independently of the agency owner in a systematized format with predictable results. 90% of all your interactions with prospects and clients, as it pertains specifically to sales and marketing, should be automated or in a automated CRM platform. In this course, you will learn the exact steps needed to take your sales to the next level and eliminate follow up failure!
KEY PERFORMANCE INDICATORS
Key Performance Indicators are quantifiable measurements used to evaluate a company's success over time. In this course, I give the big 3 KPIs every agency must know to be successful! I have laid out a plan to properly test and track your success. You will learn how to be as effective and efficient as possible with your marketing dollars by looking at data that shows you what is working and what is not working.
Brand Positioning is what separates you from your competitors. In this course, I show you how to build value in your brand, how to make you the only choice as far as your target audience in concerned, and how to increase your pricing by at least 20%. Understanding brand positioning, having a game plan and strategy in place is vital to the success of your agency.This course with give you that plan and strategy.
Pricing can be a very complex topic; It literally has hundreds of moving parts. In this course, I break it down into 3 concepts: The 3 Ms of pricing. This formula is simple to understand and if followed will allow you to increase your pricing by at least 10-20% in 90 days. Eventually it will allow you to double and maybe even triple your prices. The idea is to build your value in the eyes of your clients so that you will get paid for every second of your precious time.