How-To Pick the Best Niche for Your Digital Agency

7 Minute Read …  Choosing a niche is a crucial first step in forming your agency, but it’s a risky move to make because the niche you pick will ultimately make you or break you.   Some niches are more profitable than others. Some niches have more demand than others. Some niches have more competition than others. As you can…

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How to Attract Your Ideal Customer Avatar

6 Minute Read … A customer avatar is your ideal client, the perfect person for your agency to help. It’s more narrow than your target audience. Your target audience is the entire group that you are trying to appeal too, but your customer avatar is the individual. This is important to remember because even when…

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Vision Statement Value – Why Your Digital Agency Needs One

3 Minute Read … When you’re in the early stages of developing your agency you tend to focus on one thing: becoming profitable. So, how do you get there? Sell more, work more, do more, try more, try harder, repeat. While all of those things are important when you’re in survival mode, it’s also important to remember…

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3 Ways to Improve Your Brand Positioning

3 Minute Read … Brand positioning is where you stand in the mind of the consumer. In other words this it is what separates you from your competitors and what you’re associated with when your target audience thinks of you. Regardless of the efforts you take, your brand will form some type of image or…

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How to Position Your Agency For Higher Profits

3 Minute Read… Your agency’s brand positioning is similar to a vortex. When a vortex is first beginning to form it’s small and relatively weak but as it grows in size it strengthens its pull. Eventually, it’s so strong and powerful that it pulls everything in its grasp right into the eye of the storm.…

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