KEY PERFORMANCE INDICATORS
Key Performance Indicators are quantifiable measurements used to evaluate a company's success over time. In this course, I give the BIG 3 KPIs every agency must know to be successful! I lay out a step-by-step plan to properly test and track your success, as well as your failures. Learn the WHO, WHAT, AND WHY of this course below.
WHO NEEDS KPI?
Every Agency needs to be as effective and efficient as possible with your marketing dollars. Key Performance Indicators ARE KEY TO:
- ANY AGENCY LOOKING TO KNOW WHAT SERVICES CREATE WHAT SPECIFIC REVENUES.
- ANY AGENCY THAT WANTS TO KNOW IF ALL THEIR REVENUES ARE EFFECTIVE OR THE BEST FOR THE AGENCY.
- OWNERS LOOKING TO LEVERAGE OTHER SYSTEMS AND COURSES IN THIS PROGRAM TO MEASURE SUCCESS.
- AGENCIES LOOKING TO CREATE A "VALUE-BASED" PRODUCT LINE WITH 40-60% PROFIT MARGINS.
WHAT are the BENEFITs
Knowing what is working and why is a huge benefit. THE BENEFITS OF THIS COURSE INCLUDE:
- getting into the details of your profit and loss statements.
- learning how to filter your revenues accurately.
- creating systems to track your revenue sources accurately!
WHY SO IMPORTANT?
It is so important to measure your agency's growth and success because if it is not being tracked, it is not happening! KPIs are key to being as efficient and effective as possible. IMPORTANT BECAUSE:
- YOU cannot MANAGE WHAT YOU cannot MEASURE.
- BOASTING OVER REVENUES WITHOUT KNOWING THE LOADED COSTS IS A SURE PATH TO FAILURE.
- KEY PERFORMANCE INDICATORS ARE THE ROAD MAP TO A SPECIFIC SUCCESSFUL DESTINATION.
- KEY PERFORMANCE INDICATORS ARE THE CROWN JEWEL OF HIGH-END DATA GLEANED FROM AN AUTOMATED AGENCY.
- WHEN YOU KNOW THE INS AND OUTS OF ALL YOUR PERFORMANCE CATEGORIES, YOU KNOW YOUR AGENCY.