What’s the Difference? – Service Framework vs. SOP’S
Recently, I met with an agency owner the other day and he told me‘I just need a clear process’. Of course, my ears perked up and my immediate question was ‘a process…
Recently, I met with an agency owner the other day and he told me‘I just need a clear process’. Of course, my ears perked up and my immediate question was ‘a process…
18 Minute Listen ... I had the pleasure of interviewing one of my coaching clients the other week. I asked him about how far he’s come, and how quickly he’s…
What is productization? According to Investopedia: "When something has been productized it means that it has been taken from a raw or minimally developed idea and has been turned into a…
6 Minute Read ... Congratulations. You’ve done it! You’ve made the sale! The hard part is over!Right?Wrong… The fun has only just begun.Managing digital projects is no easy task, they present a…
3 Minute Read ... What is the perfect pricing model for your digital agency?Ask 5 people and you’ll get 5 different answers.It depends on a variety of factors such as…
7 Minute Read ... Choosing a niche is a crucial first step in forming your agency, but it's a risky move to make because the niche you pick will ultimately make…
6 Minute Read ... A customer avatar is your ideal client, the perfect person for your agency to help. It’s more narrow than your target audience. Your target audience is…
3 Minute Read ... When you’re in the early stages of developing your agency you tend to focus on one thing: becoming profitable. So, how do you get there? Sell more,…