Get more clarity on where you should be spending your hard earned marketing dollars. Get more focus on your specific niche so you can influence your target audience in a way you never have before. Get a fulcrum point from which you can launch your agency’s growth past your most recent milestone. Performance Indicators are quantifiable measurements used to evaluate a company’s success over time. These are values such as inventory turnover, COGS (cost of goods sold), revenue growth rate, cash flow forecast, relative market share, etc. Every industry and every stage of business needs to use different performance metrics to accurately gauge its success. So, how do you determine which ones to spend time on and where do you even start? I developed the agency performance indicators course to tell you everything you need to know when it comes to measuring your agency’s growth and success. We’ve narrowed it down to three easy categories that work specifically for digital marketing agencies. This way you won’t have to waste your precious time guessing. Expenses: You must know where every penny is going by diligently recording everything you spend your money on. This will allow you to cut an estimated 5-10% off of your expenses. With a detailed record of your expenses, you’ll be able to see what’s really important and what isn’t. Revenue: This doesn’t refer to how much money came into the bank account at the end of each month. This means knowing where the money came from, how it got there, and how you can get more of it from the same or a similar well. You need to know how much came from residual income, project work, referral fees and pass through project work. Customer acquisition cost: Try not to think of this as an expense. Instead, CAC refers to finding leads, closing those leads, and then creating paying customers. This should be at the top of the list if you’re thinking of scaling or selling your agency. Your success will be determined by how much it costs you to get business in the door. This is much more detailed than simply throwing it in as a line item under the expenses category.

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