Forbes Article: Is Facebook Still a Viable Platform for Your Marketing Agency to Bank it’s Recurring Revenue/Future On?

Forbes just published my latest article talking about the four reasons why people might be done with Facebook. 

In my article I cover the four reasons why your agency should stand up and take notice of the seismic shifts happening in the social media world. If you have any revenue or if your agency is Facebook Ad Manager dependent you might want to start diversifying your monthly revenue on different social media platforms. Below are the 4 reasons I discuss in the article.

1. Facebook Use In The United States Is Dropping 

In 2019, nearly 70% of the U.S. population used Facebook so you would think that Facebook’s daily usage should increase in the U.S. But it isn’t...Read More 

2. Facebook Is Embroiled In Legal Battles

Facebook bought Instagram for $1 billion in 2012 and WhatsApp in 2014 for $22 billion, two deals that the government could have blocked at the time but did not...Read More

3. Facebook Is Struggling With Content Control

In November 2020, the New York Times published an article, "Facebook Struggles to Balance Civility and Growth" about their new algorithm that would be used to monitor and block content viewed as hate speech...Read More

4. Other Platforms Are Growing 

TikTok's rise has shocked a few people, including Facebook's leaders. Facebook was able to compete with Snapchat by creating Stories. Now, they are coming for TikTok, but TikTok is not going down without a fight ...Read More

In my opinion, Facebook, while still useful and still serving a purpose, is nowhere near as compelling a platform as it once was. With more and more people frustrated with Facebook and its perceived overreach of power, pending lawsuits and the rise of competitors, Facebook's shine may be starting to wear off. Be aware of the changes and stay proactive, but most of all, be careful where you are placing your hard-earned advertising dollars as platforms and audiences shift beneath our feet. Only time will tell where the best investment for your advertising dollars will be in the coming years. 

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Lee Goff

Hyper focused on serving digital agency owners grow, scale, and enjoy their digital marketing agencies. It is hard to grow a digital agency unless you have the right tools and guidance.
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