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Positioning

Sorry, you don’t have access to this course yet. This is one of the courses included in the Agency Blueprint.

BUT, good news!

We’ve decided to sell our Agency Blueprint courses individually as well as one whole entity, so this is an easy fix!

Click the green button below to learn more about how to become the proud owner of a brand new Positioning course made with you in mind.

“So I’m reinforcing my brand, and I’m creating raving fans that I wasn’t creating before because frankly, I allowed myself to fall to the wayside…. He’s a good ol’ boy, who helps you get good ol’ results!

Ted Miller III, CEO/Founder
TrainingMastery3

WHY DOES THIS MATTER TO ME?

  • Create a strong Brand Positioning Vortex that makes your agency the only choice to your prospects
  • Solidify your agency identity to exactly match your customer avatar’s needs
  • Establish social proof and social trust that differentiates your agency from the rest
  • Learn how to be so in tune with your target audience that every piece of content you share builds unreal perceived value
  • Create a strong digital footprint that blows your competitors out of the water
  • Lifetime access to all videos, tools, and resources, including…
  • Several different types of tools and resources
  • 10+ Implementation Goals Tracking Worksheets
  • Customer Avatar Development Worksheet
  • Brand Positioning Statement Creation Worksheet
  • Lecture videos from someone who’s BEEN there
  • Workbook with a step-by-step guide to transforming your brand positioning strategy
  • …and more!

POSITIONING

As I mentioned, brand positioning is similar to a vortex. A vortex does not have a lot of gravitational pull when it first forms (as you begin to create your brand), but as it grows in size and gets stronger (you have built a very strong brand positioning statement), the gravitational pull sucks everything (your prospects) down towards the center of the vortex (your agency).

Brand positioning is so important because it helps you do more with less. In other words, you spend less on media buying and you close more big money projects. In this course, we provide a brand positioning checklist where you can give your agency a physical grade on your brand positioning and watch it change as you grow.

A few things you'll learn...

WHAT IS BRAND POSITIONING?
Essentially, brand positioning is what separates you from your competitors, builds value in your brand, and makes you the only choice as far as your target audience, or customer avatar is concerned. We like to call it the Brand Positioning Vortex. In the beginning, it doesn’t have much pull on your target audience, but as the vortex grows, it grabs your target audience and does not let them go until they reach the center of the vortex (your agency).

WHY IS IT IMPORTANT?
As we’ve mentioned, brand positioning is important because it helps you do more with less. In other words, you spend less on media buying and you close more big money projects. How? Because your target audience is basically chomping at the bit to work with you.

POSITIONING ASSETS PRIORITY CHECKLIST
In this course, we provide a list of all the items you need to get in place to increase the brand positioning for your agency. Some of these you will already have, some of these items you have but they might be weak, and others you might not have at all. We have a list of about 12 items that are absolutely crucial.

CREATING YOUR AGENCY’S POSITIONING STATEMENT
We have created a very simple 3 step process to help you determine exactly what your agency’s brand positioning should focus on and how to get it implemented. Step 1: Brand Analysis; Step 2: First Draft of Your Positioning Statement; Step 3: Implementation of Brand Assets.
The more items you get in place, the bigger and stronger your vortex will become.

Every added asset will create a stronger pull, and before you know, it your target audience will be running to your agency to use your services.

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Pricing

Sorry, you don’t have access to this course yet. This is one of the courses included in the Agency Blueprint.

BUT, good news!

We’ve decided to sell our Agency Blueprint courses individually as well as one whole entity, so this is an easy fix!

Click the green button below to learn more about how to become the proud owner of a brand new Pricing course made with you in mind.

“It’s made my life easier, it’s helped me with my pipeline, it’s helped me automate my processes, and really provided clarity in helping us get to those next steps to scale out the agency… I feel like we’re well on our way to 8 figures now.”

Nik Robbins, CEO
Be Top Local

WHY DOES THIS MATTER TO ME?

  • Learn how to raise your prices by 10-20% OVERNIGHT, and eventually double (maybe even triple!) your prices.
  • Increase your perceived value through the prices you set – learn how to be in control of your brand’s positioning!
  • Increase the rate of your agency’s natural growth and maturity with our key developmental pricing strategies
  • Adjust and adapt your pricing models to fit your niche and your target audience so you can close more buying units
  • Figure out the sweet spot as it relates to how much and how often you can charge for your services.
  • Lifetime access to all videos, tools, and resources, including…
  • Several different types of tools and resources
  • Agency Maturity Goals Worksheet
  • Increasing Perceived Value Tactics Concepts
  • Lecture videos from someone who’s BEEN there
  • Workbook with a step-by-step guide to raising your prices overnight
  • …and more!

PRICING

Pricing can be a very complex topic; it literally has hundreds of moving parts. Over the past 15years of being an agency owner or coaching other agency owners, I have figured out that it boils down to 3 simple concepts: the 3 Ms of Pricing. This formula is simple to understand, and if followed will allow you to increase your pricing by at least 10-20% in the next 90 days, and eventually allow you to double and maybe even triple your prices.

1. Market Value – What the market will command is largely determined by how and why you deliver value to your clients. Reality is, a lot of that value is merely perceived, and totally in your control. In this course, I give you 15 specific examples of how to build tremendous market value in your agency’s services.

2. Maturity – How mature is your agency when it comes to its marketing, sales, service and business development infrastructure? The definition of mature is: having completed natural growth and development. The keyword here is natural. Somethings in life just take time and can only happen as your agency matures.

3. Model – What is your pricing model? There are 6 different types of pricing models you can select from – and I’ll define each of them for you in this course.

From the time a prospect raises his or her hand to the time you are asking for referrals, the entire process should be thought out, mapped out in detail, and closely tracked in a Customer Relationship Management application like Infusionsoft, HubSpot or any other advanced CRM platform. In this course, I am going to outline 6 systems that you need to get in place for your agency in order to make effectiveness and efficiency with automation a reality for your organization.

A few things you'll learn...

15 WAYS TO BUILD MARKET VALUE
We broke down these 15 ways into 4 categories: 1. Increasing demand, 2. Provide clarity, 3. Return on Investment, 4. Perceived Value. As long as you’re increasing the flow of leads, giving detailed project management processes, giving results, and delivering world class materials, your market value will go through the roof.

DEVELOPING YOUR AGENCY MATURITY
The first thing all agency owners must consider is their agency’s maturity in regards to business development. How sophisticated is your agency? Have you serviced Fortune 500 companies? Do you have more leads than you can handle? Have you won countless awards? Have you been in business for 15+ years and been endorsed by celebrities? For most people, the answer to most (or all) of these is NO.

PRICING MODELS
This module educates you on the 6 most successful pricing models for agencies like yours: Fixed Bid, Hourly, Monthly Retainer, Value-Based, ROI-Based, and Package Deals.

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Project Management

Sorry, you don’t have access to this course yet. This is one of the courses included in the Agency Blueprint.

BUT, good news!

We’ve decided to sell our Agency Blueprint courses individually as well as one whole entity, so this is an easy fix!

Click the green button below to learn more about how to become the proud owner of a brand new Project Management course made with you in mind.

"Thank you for putting together a program that finally puts real world and practical content all in one place from someone who's been there." Paul Barnes, CEO/Founder MyAccountancyPlace

WHY DOES THIS MATTER TO ME?

  • Properly define expectation levels from the sales process through the transition to service
  • Enforce a strict project management process that ensures proper signoffs from the client
  • Create strict guidelines for your project managers to follow to avoid miscommunications with clients ad vendors
  • Teach project managers when to present change orders if something happens outside project scope
  • Implement firm adherence to using a cloud-based project management platform for communication to maintain clarity
  • Lifetime access to all videos, tools, and resources, including…
  • 10 (and counting!) different types of tools and resources
  • Templates for the following : Project Scope, Service Level Agreement, Project Calibration, and Change Order Forms
  • Internal Project Progress Timeline Chart
  • Legal Agreement Templates such as: Privacy Policy, Hosting Agreement, Terms and Conditions, and Refund Policy
  • External Copy Phase Sign off Template
  • … and more!

PROJECT MANAGEMENT PERFECT LIFECYCLE

There are thousands of moving parts to managing a digital marketing project. Managing a digital project creates a unique set of problems that offline projects do not encounter. For example, expectation levels are extremely difficult to define. With virtual products, the client cannot physically hold or walk through it with you. If you build a house, the client can physically walk through the house, touch the countertops. There’s a “WOW” moment when you deliver a new house to a client. With a digital asset, there’s nothing to physically walk through or touch. And what’s worse, for people who aren’t familiar with the virtual world, they perceive everything digital to be easy, so they ask for outrageous things that would never be asked for in the physical project management world.

You must have a strict project management process that ensures proper signoffs from the client, strict guidelines for the project managers to follow, and knowing when to escalate to management or present change orders if something happens outside of those guidelines. All of these can be moments in a project lifecycle that cause major problems and can cause you to either lose clients or go out of business. Neither of which are positive for your agency or your quality of life.

A few things you'll learn...

METHODOLOGY AND COMMUNICATIONS
Have a good amount of up front documentation before you get started with the project, but also let loose and let project managers determine when is acceptable to stray from process

PROJECT MANAGEMENT TOOLS
The tools you select will be dependent on your agency’s services, project management style, and communication standards. Every agency is unique and different; therefore the tools you pick will also be unique and different. We have divided the tools into three primary categories: Project Management Platforms, Online Meeting Tools, andCollaboration Tools.

LEGAL AGREEMENTS
There are 5 types of legal agreements you should have ready to go. Service Level Agreements, Terms and Conditions, Hosting Agreements, Privacy Policies, and Refund Policies.

BEST MANAGEMENT PRACTICES
To name a few: don’t skip ahead or interrupt your services even if a client begs or cries for you to. Have documented sign offs at the end of every phase to ensure that the client is happy every step of the way. Maintain transparent communications at all times with your client.

PERFECT LIFECYCLE
We have an 8-Step Project Lifecycle in place to keep everything on track. Start by calibrating the project so you can define expectations from the very beginning of the relationship.

SERVICE DEPARTMENT LEADERSHIP
A few best management practices for your service department leadership are… Fly By Numbers: use KPI spreadsheets to track your success. Performance Rewards: say thank you to your service department leaders often, and show them appreciation for their dedication and hard work.

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Lead Harvesting

Sorry, you don’t have access to this course yet. This is one of the courses included in the Agency Blueprint.

BUT, good news!

We’ve decided to sell our Agency Blueprint courses individually as well as one whole entity, so this is an easy fix!

Click the green button below to learn more about how to become the proud owner of a brand new Lead Harvesting course made with you in mind.

“Lee really helped me understand lead harvesting… and also helped me to develop a sales funnel. In the past, it was more of a haphazard format, but he really helped me structure that so that I can close more deals… and that’s the name of the game.”

Nina Hershberger, CEO/Founder
MegaBucks Marketing

WHY DOES THIS MATTER TO ME?

  • Stop scrambling for leads and learn how to proactively harvest leads from your website, from events, social media, paid media, etc.
  • Diversify your lead sources to the point where you have 4 or 5 proven sources that provide a consistent flow of traffic
  • Implement a nurture strategy that provides each lead in your database with high-value content so no lead falls through the cracks.
  • Have so much business coming in that the only hurdle is having more leads than you know what to do with!
  • Focus your efforts, resources, and time into establishing proven, diversified, and converting lead sources.
  • Lifetime access to all videos, tools, and resources, including…
  • 4 (and counting!) different types of tools and resources
  • Top 12 Lead Magnets
  • Bonus 20 Lead Magnet Ideas
  • Call to Action Analysis Worksheet
  • Lead Magnet Creation Worksheet
  • … and more!

LEAD HARVESTING

It never fails: the overwhelming majority of agencies I come across ask me, how do I get more leads? Well first and foremost, you need to – and listen closely here – get out of your own way. Forget about all of the preconceived notions you have about how to get leads and what to do with them.Some of the relevant best management practices are…

BE PROACTIVE. You shouldn’t ever be scrambling to get a lead. You should constantly be harvesting leads from your website, from events, social media, paid media, or other offline efforts. DIVERSIFY. You must always have at least 4 or 5 proven lead sources that provide a consistent flow of traffic every week and every month. NURTURE. Once you have a database with a few hundred or thousand prospects in it, you have to provide high-value content. You will easily separate your agency from others in your niche if you’re consistently providing high value content over time. Never lead a lead fall through the cracks!

A few things you'll learn...

WHY LEAD HARVEST?
There’s a limited amount of people in your target audience. Only 4% of your target audience is ready to buy. The remaining 96% have either only just started researching or haven’t even started at all. The sooner you can get in front of them, harvest their contact information, and begin the education and trust building phase of marketing, the more successful you’ll be long-term

FRAMEWORK TO FOLLOW
There are three primary components to getting a flood of consistent leads for your agency: Lead Magnets, Calls to Action, and Traffic Generation. Without all three components in place, tested, and proven, you’ll continue to struggle with the peaks and valleys of lead flow that strangle your agency’s growth potential.

TOP 14 CALL TO ACTION TACTICS
Don’t make the mistake of having too few or too bland calls to action on your websites or digital assets. DIVERSIFY. Having a “contact us” form is not enough… even if they really want to work with your agency. You’ve got to put yourself in front of them and make it as easy as possible to reach you.

CREATING A WORLD CLASS LEAD MAGNET
Not all lead magnets are created equal, so what makes a great lead magnet? What makes some lead magnets convert and others fail? Make sure your lead magnets follow these 6 rules. Your lead magnet must: be quick and easy to digest, target a specific problem, provide a quick win, deliver overwhelming value, be instantly accessible, and increase brand positioning.

TOP 12 LEAD MAGNETS
We have provided an outline for 12 Lead Magnets created specifically for the agencies like yours. Through split testing and tracking you can figure out which ones work the best for you and appeal most to your target audience. Our Lead Magnet Creation worksheet will help you with this process. Pick a lead magnet, give it a catchy title, and check to see if it meets the criteria to be world class.

MANUAL LEAD HARVESTING
Qualified leads hide in Facebook groups, LinkedIn private messages, messengers, text, chat, and cold phone calls. Most agencies go wrong by attempting only once to follow up. Instead, have a New Lead Form that allows you to enter the lead into your CRM and marketing automation platform. Then it’ll kick off specific campaigns and create a new opportunity in your sales pipeline so they don’t slip through the cracks.

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Proposals

Sorry, you don’t have access to this course yet. This is one of the courses included in the Agency Blueprint.

BUT, good news!

We’ve decided to sell our Agency Blueprint courses individually as well as one whole entity, so this is an easy fix!

Click the green button below to learn more about how to become the proud owner of a brand new Proposals course made with you in mind.

Thank you for putting together a program that finally puts real world and practical content all in one place from someone who’s been there.

Paul Barnes, CEO/Founder
MyAccountancyPlace

WHY DOES THIS MATTER TO ME?

  • Stop wasting hours and hours of your valuable time creating one single proposal
  • Avoid the mistake of spending too little time creating a weak proposal that doesn’t convert
  • Use my years and years of experience creating the perfect proposal template that takes less than an hour to customize
  • Impress advanced prospects with a comprehensive, precise, and well thought out proposal that’s prospect-centered
  • Present a proposal that has poses you as number one in your niche, making you the obvious choice in a stack of proposals

PROPOSALS

I’ve seen it way too many times. The agency owners I’ve worked with either 1) spend too much time crafting the perfect proposal that their hair goes grey before they’re done with it, or 2) spend too little time crafting their proposal to the point that it is ineffective when it is delivered.

That’s why I created this course. I wanted to expose how to get to that sweet spot in the middle of too much time and too little time spent customizing your proposal. In this course, I’ve provided a proposal template that you can use for your own agency that has been proven to win 6-figure deals with top-notch clients. I’ve personally used and perfected this proposal template for over a decade and found exactly what makes our prospects see us as the only obvious choice in a stack of proposals.

A few things you'll learn...

OVERVIEW/INTRODUCTION

DEFINITIONS

GUIDING PHILOSOPHY

DEFINE THE TARGET AUDIENCE

OUTLINE EXISTING ASSETS AND PROCESSES

STRATEGIC RECOMMENDATION OVERVIEW

PROJECT TIMELINE

ROI PROJECTION

UPFRONT CAPITAL INVESTMENT

FREQUENTLY ASKED QUESTIONS

HOW TO MOVE FORWARD

EXECUTIVE SUMMARY

DELIVERY

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