How to Productize Your Digital Agency

What is productization? According to Investopedia: “When something has been productized it means that it has been taken from a raw or minimally developed idea and has been turned into a standard, fully tested, packaged, supported and marketed product.”According to Cambridge: “To make something into a product which can be sold.​”And according to Oxford University​:”Make or develop (a…

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How-To Pick the Best Niche for Your Digital Agency

7 Minute Read …  Choosing a niche is a crucial first step in forming your agency, but it’s a risky move to make because the niche you pick will ultimately make you or break you.   Some niches are more profitable than others. Some niches have more demand than others. Some niches have more competition than others. As you can…

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How to Attract Your Ideal Customer Avatar

6 Minute Read … A customer avatar is your ideal client, the perfect person for your agency to help. It’s more narrow than your target audience. Your target audience is the entire group that you are trying to appeal too, but your customer avatar is the individual. This is important to remember because even when…

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Should Your Digital Agency Niche Out or Be a Jack of All Trades?

4 Minute Read … One day you had the brilliant idea to start your agency, kudos! But here’s the thing, you weren’t the first person to have that idea and you certainly won’t be the last. So how do you stick out amongst all the noise? How do you get people to recognize your agency’s…

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3 Ways to Improve Your Brand Positioning

3 Minute Read … Brand positioning is where you stand in the mind of the consumer. In other words this it is what separates you from your competitors and what you’re associated with when your target audience thinks of you. Regardless of the efforts you take, your brand will form some type of image or…

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How to Position Your Agency For Higher Profits

3 Minute Read… Your agency’s brand positioning is similar to a vortex. When a vortex is first beginning to form it’s small and relatively weak but as it grows in size it strengthens its pull. Eventually, it’s so strong and powerful that it pulls everything in its grasp right into the eye of the storm.…

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How to Raise Your Agency’s Prices

3 Minute Read…Do you ever feel like you don’t charge as much for your services as you should be? Well, that’s because you aren’t! Many agencies underprice their services because of the fear of scaring off prospects or losing clients. But, if you provide premium services you should have premium prices that reflect that! So how do you…

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4 Pricing Tricks to Increase Sales for Your Digital Agency

Pricing your digital services can be challenging, confusing and complex. You can get so lost in the strategies, structures, and systems that you want to slap a barcode on it and call it a day. I mean how do you price digital products and services? There isn’t some manufacturing plant with fixed overhead costs and shipping to…

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