22 Topics for Your Agency’s Evergreen Emails

5 Minute Read… Evergreen content means you can create once and use it forever. Every couple of months you’ll want to go in and check on it, just to make sure it’s relevant but it eliminates hours of work trying to constantly create content. Once you get about a year or two’s worth of content you…

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How to Eliminate Follow-Up Failure

4 Minute Read… I recently had the pleasure of speaking to an elite group of business leaders at my chamber of commerce. Before speaking I took a poll on what aspect of their business they were most worried about. An overwhelming majority responded that they were concerned with follow-up failure. Lacking a thorough follow-up system is a silver…

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3 Tips to Increase Your Agency’s Email Open Rates

3 Minute Read… Emails are a tough subject because there’s no secret formula when it comes to crafting an email and subject line, what works for one agency and target audience may not work for another. That’s why it’s so important to split test, track open rates, click-throughs, opt-outs, etc. The only real trick to a…

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10 Uses For Automation That Can Push Your Agency Through Its Glass Ceiling

We’ve just about heard it all at this point: “Our agency has been doing well for years without automation.” “We’re not having a problem getting business, so we don’t really have a need for automation.” “We’re already doing automated emails, we don’t need anything else.” And so on. However, none of those excuses are good…

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8 Ways to Make Follow-Up Failure Disappear

We’ve all been there. We take business cards and they get lost, we shake a hand and don’t catch a name, or even worse, they make it all the way into our database, but somehow they still somehow fall through the cracks. What do all of these scenarios have in common? Human error. Yep. That’s…

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