Allow me to introduce, Mike Reider, a producer and video editor located in Montreal, Quebec, Canada. He has been in the video production industry for over twelve years, working with reputable brands such as: Microsoft, ABC Television, Apple Music, BBC and Sony Pictures. His successful web series division allows him to work with influencers and YouTubers, creating many trailers/reels to showcase their companies.
I have had the pleasure of working with Mike and would highly recommend him!
Mike lays out some great advice on why video is an essential tool for anyone trying to market themselves and their business.
- Video creates brand awareness: when visiting a company’s website, how inclined are you to read their company profile? If there’s a video next to that text, would you read the text or just hit the play button instead? Video offers legitimacy. According Hubspot, 97% of marketers claim that videos help customers understand products.
- Video keeps customers engaged: not only does video grab the viewers’ attention, it keeps it! According to studies, the average viewer remembers 95% of a message when it is watched, whereas only 10% when read.
- The importance of video in the digital world: everyone knows just how important video is in this digital day and age. In 2020, an estimated 3.6 billion people are using social media worldwide. It is so important to keep up to date on social media. Having your video appear on these platforms is extremely important for your brand and is a major tool at actually gaining customers!
- FYI...93% of marketers say they've landed a new customer thanks to a video on social media.
BONUS - Having a sizzle reel can add such value to your brand. A sizzle reel is your brand’s CV. It can incorporate your story, your successes, customer testimonials, awards, and your vision for the future - but it is not limited to these. The only limit is your imagination.
Other ways to market your brand in video include: customer testimonials, event recaps, personalized messages, educational/how- to videos and much more. Combining visuals, audio and messaging will give your service, product, initiative or brand the awareness it needs to succeed.
Working with Mike is easy and he really moves you along the path of success. He can help you grow your brand, create brand awareness through engaging content. His expertize of the industry and his committment for making sure you are satisfied is one of the reasons I chose him to do my sizzle reel.He did a great job.